Sinking minnow artificial bait features an array of vibrant colours and patterns, which allow fishermen to choose the most suitable one for the conditions. This increases the chances of success, particularly when using a multi-species approach to the activity. This attract the fish when used in conjunction with the aerodynamic design, which causes the lure to travel wide.

Sinking minnow artificial bait is designed with a weight of 3/4 oz (21.5 g). This allows it to travel farther than other lures, thus increasing the range of its intended targets. It also helps to control the speed of the lure, which is key to inducing strikes in the fish.

Sinking minnow artificial bait comes in both rigged and unrigged versions, providing the angler with maximum versatility. The rigged version comes tied up with the hook already in place, thus making it easier to use. The unrigged version provides fishermen with the freedom to use their own set-up, thus increasing the chances of success.

Sinking minnow artificial bait allows the minnow to be used for trolling, casting, or slow jigging.

Sinking minnow artificial bait is suitable for use in all climates, even in cold winter months when bass and other larger species of fish are found in deeper waters.